The presence of an entire business sector can go mostly unnoticed to large parts of the country and the world until moves are taken to enhance its presence. One of those moves seem to have been made regarding Indiana, as a recent story in the Indianapolis Business Journal reports.

An ad campaign developed by the state to draw attention to its business potential has recently made its way to one of the most visible of public spaces in any metropolis in the country: New York City's Times Square. This month saw the ads appear on the big screens highly visible to pedestrians in that area and are reportedly anticipated to be seen by millions every day they run. Outlining some of the incentives of bringing a workforce to the Hoosier State, there are two ads that run 30 seconds combined.

Companies based in this state can consider the larger effects that might result from this kind of exposure. The Journal quoted a professor from a local university, H. Shanker Krishnan, as analyzing the real effectiveness of this campaign.

"Nobody is going to make a decision based on that," he said, referring to the ads. "But it brings awareness." 

Regardless of the quantifiable results, which are yet to be seen, greater awareness could on its own lead to the need for locally-based manufacturing software systems. Once a company has made the decision to invest in Indiana-based facilities, the viability seen in the rest of what the state has to offer can make itself known and help this kind of effort along. Software business solutions are important to keeping a vast business operating correctly and always focused on growth.